January 15, 2011 – 9:07 am | 2 Comments

This week we took a look at LinkedIn and I began to understand how important and beneficial LinkedIn can be for an individual. LinkedIn has more than 90 million members in over 200 countries around …

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Career Focus: After one month
February 4, 2011 – 10:38 am | One Comment
Career Focus: After one month

Today marks the end of my 5th week at County Media in the Career Focus program.  There is so much I’ve learned in one month that I don’t even know where to begin.
There are …

Klout can’t seem to get it right
January 28, 2011 – 3:42 pm | One Comment
Klout can’t seem to get it right

Klout, an SMMT, is one of those companies trying to make their mark in the Social Media world.The Klout website defines the tool as follows:
“It’s a tool that  measures influence across the social web. Using …

The battle between Seesmic, Hootsuite and Tweetdeck
January 20, 2011 – 9:49 am | No Comment
The battle between Seesmic, Hootsuite and Tweetdeck

During the last three weeks of working through the Career Focus program, one of my biggest tasks has been to find out which social media management tool (SMMT) is really best for County Media. …

1st Annual Gravity Fest in Picton
October 24, 2010 – 10:03 am | No Comment
1st Annual Gravity Fest in Picton

For those who love adrenaline, the 1st annual PEC Gravity Fest is sure to leave your heart racing: downhill skateboarding and street luge are among the competitions, starting at the pinnacle of Picton’s steep town …

How I got the twitter username I always wanted
October 10, 2010 – 9:27 am | No Comment
How I got the twitter username I always wanted

I began working on my pet project, then dubbed PEC News in 2007. Way back then, the student interns developing the Web site had never heard of RSS feeds and didn’t know about free blogging …

Web host, NetFirms, makes an apology
July 31, 2010 – 9:58 am | No Comment
Web host, NetFirms, makes an apology

In case you’ve noticed, the Web sites I run here and elsewhere (http://Mertens4Mayor.com, http://thelestergroup.ca/villeneuve, http://GhanaCoop4Women.com, http://OurSecretWedding.com…) have been intermittently down since Monday. I choose to believe that these were one-time hiccups. Here’s what my host, …

Using Skype at Jennifer Lester Media
May 28, 2010 – 7:29 pm | No Comment
Using Skype at Jennifer Lester Media

I’d never put an advertisement on a blog bearing my name if I didn’t believe in the product.
I’d heard about Skype for years through colleagues and friends but it sounded so space-aged I couldn’t wrap …

From the Farm …and from the wineries!
May 15, 2010 – 9:27 am | No Comment
From the Farm …and from the wineries!

It’s been my privilege the past couple of days to attend some truly inspiring events in my hometown of Prince Edward County. They don’t call it the gastronomic capital of Ontario for nuthin’.
I was asked …

Behind the scenes at a photo shoot
March 3, 2010 – 5:43 pm | 3 Comments
Behind the scenes at a photo shoot

A photo shoot is a splendid way to start the week. We did ours on Monday.
Rene Dick at Scout Design was overseeing my photo shoot with photographer, Michael Grills, in a room we set up …

That thing called an avatar
February 26, 2010 – 7:47 am | No Comment
That thing called an avatar

Internet newcomers are often confused about avatars: What the heck the word means and how that user profile picture appears when you post a comment or engage in other online activities.
“Avatar” is a word denoting …